Published by We Promote You | Sydney’s branded uniform and promotional products specialists since 2003
Why June Is the Smartest Month to Refresh Your Team’s Branded Workwear
Every June, Australian businesses make decisions about how to deploy remaining budget before the financial year closes, how to maximise legitimate tax deductions, and how to set the business up for a strong start to the new financial year. And every June, many of those businesses overlook one of the most straightforward, genuinely useful, and tax-deductible investments they can make before the 30th: refreshing their team’s branded workwear.
The combination of factors that make June the optimal month for a workwear refresh is compelling. Budget is available that needs to be allocated before year end. The tax deductibility of branded workwear expenditure means the effective cost to the business is reduced by the applicable tax rate. The timing is ideal for refreshing garments that have experienced a full year of wear. And the new financial year benefits from starting with a team that looks professionally presented and consistently branded.
Tax note: The information in this article is general in nature and does not constitute tax advice. Always consult with your accountant regarding the deductibility of specific business expenses in your circumstances.
The Tax Case for EOFY Workwear
The cost of providing branded workwear to employees for use in the course of their employment is generally a deductible business expense under Australian tax law. For a business paying tax at the standard 25% corporate tax rate, a $10,000 workwear expenditure has an effective after-tax cost of $7,500. The EOFY timing creates an additional benefit: expenditure made before 30 June is deductible in the current financial year, potentially reducing a tax liability payable the following year.
We strongly recommend discussing your specific situation with your accountant. As a general principle, garments specific to the employee’s role — protective clothing, hi-vis workwear, uniforms with company branding that could not reasonably be worn as civilian clothing — are typically treated differently from generic clothing items.
The Brand Case for an Annual Workwear Refresh
Garment Quality Deteriorates Over Time
Even quality workwear garments show visible signs of wear after one to two years of active use — fading colours, slight pilling on fabric surfaces, and the gradual loss of crispness that a brand-new garment has. For client-facing roles, this deterioration matters: a team in worn garments does not create the same brand impression as a team in fresh ones, regardless of how good the quality was when the garments were new.
New Financial Year, Fresh Team Presentation
Beginning the new financial year with a freshly uniformed team — garments that look brand-new and reflect current brand standards — creates a positive signal for both the team and for the clients who interact with them. It is a tangible demonstration that the business is investing in its people and its presentation.
Incorporating Brand Updates
Businesses that have updated their branding since their last workwear order need to roll out the updated brand on new garments. The EOFY refresh is the ideal moment to retire old-brand garments and replace them with new-brand ones, ensuring the updated brand identity is reflected consistently across the entire team from the start of the new year.
Timing Your EOFY Order: Don’t Leave It Too Late
Standard decorated garments from We Promote You require seven to fourteen working days from order confirmation to delivery. For delivery before 30 June, the order needs to be confirmed by approximately 9–11 June for standard production. We strongly recommend contacting We Promote You in May to begin your EOFY workwear refresh discussion, ensuring garment selection, sizing, and artwork are confirmed in time for comfortable pre-June 30 delivery.
What to Include in Your EOFY Refresh
Review the condition of your current garment inventory. Which items are showing wear? Which sizes are running low due to staff growth or turnover? Have you hired new team members throughout the year who need uniform? Are there winter additions — branded fleece jackets, softshell jackets, beanies — that would strengthen your winter workwear program? And is this the right moment to stock up on promotional merchandise for the coming year’s events and gifting occasions?
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Contact us online or call 1300 885 737.
We Promote You — Branded Uniforms, Custom Embroidery & Promotional Products | Sydney | Since 2003
